The "Tech Pack" Air Jordan 33 will reportedly be one of the first colorways of Michael Jordan's 33rd signature sneaker to release in October. Jordan Brand unveiled multiple colorways of the AJ33 at a special event in Los Angeles last week, including the "Tech Pack" rendition which is expected to launch in a few weeks for the retail price of $175.
The Air Jordan 33, which is the first pair of laceless Air Jordans, is also the first basketball shoe to feature Nike’s FastFit technology and it promises to be the pinnacle basketball shoe for comfort, performance and style. FastFit removes laces and introduces an all-new system for containment on the court, an innovation designed to provide ultimate lockdown.
“From day one, we’ve taken pride in the Air Jordan game shoe, where we focus on athlete insights and the latest innovations to create silhouettes that are distinctly Jordan. That balance also allows the game shoe to continually revolutionize both in sport and style,” says Michael Jordan.
“Flight has always been part of our Jordan DNA,” says Jordan Brand Vice President of Design David Creech. “Our team considered the utility-led design of space flight suits and used that inspiration to help craft the AJ XXXIII. Like those suits, the shoe features visible technology designed for function, but that also becomes a staple style element.”
How FastFit works, according to Jordan Brand:
- Loops on the tongue and heel allow easier entry
- The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown
- Eject by pulling the side loops to release the cables
Like all of the Jordan models post the AJ30, the 33 also features subtle design cues from the past. The window to the tightening system mimics the original Air window, and the use of “Nike Air” on the heel tab is a reflection of the III, IV, V and VI. The extra-large tongue is also the perfect canvas for a Jumpman — just as it was when Tinker Hatfield debuted the logo on the Air Jordan 3.