A few weeks ago, Rich The Kid delivered on his sophomore album, releasing The World Is Yours 2 in March and teasing another new project at the same time. During an interview with Zane Lowe, the Atlanta-based rapper implied that we should be expecting some new content from him around his birthday in the summer. For anybody that didn't want to wait that long, Rich has just unveiled some fresh visuals from TWIY2, hitting up church service with YoungBoy Never Broke Again.
The two artists teamed up for a spooky gathering, standing in front of a brightly-lit red cross and hitting up the cemetery together. The video for "For Keeps" is sinister but Rich and YoungBoy are still flexing in their lyrics and with their jewelry. The concept of the video doesn't match the song perfectly but you can tell that a lot of work went into its creation. This isn't just some lo-fi clip that was shot in an hour. RTK and YoungBoy dedicated some time to this shoot and made sure that the vision was executed well, regardless of the fact that it doesn't really portray all of the emotion in the song.
Watch the dark video for "For Keeps" above and let us know your thoughts. Have a listen to The World Is Yours 2 here.