Kylie Jenner previously got beat out on Instagram by an egg and now she's getting beat out in makeup industry by Rihanna and her Fenty Beauty. Cherry Pick is a company that tracks purchases online-based on social media engagement and according to their tracking, Rihanna's company has already had a successful year.
Apparently, Rihanna's Fenty Beauty is ranked the highest in the industry for consumer intent and January brought on a new record with its Pro Filt’r Instant Retouch Setting Powder that pulled in 60.15 percent of all consumer intent - which means the percentage of people heading to the site to buy products based on social media posts about the brand.
Rihanna's beauty products even won in the "Face" category with 29.93 percent of consumers showing interest in purchases. More of Rihanna's products topped the charts, leaving Kylie Cosmetics at number seven on the list. Kylie's makeup offerings only place #1 on one list, and it was for the category of “Cheek" thanks to her Kylighter.
Rihanna's first full year of business pulled in 500 million euros in sales - now that's a serious milestone.
"You have all these ideas of things you want for yourself, and for me, beauty was a natural fit because makeup is such a huge part of my career and image," Rihanna said when describing why she started her makeup brand. "I wanted to do a line for years, but it needed to be credible, something that industry pros and girls around the world would respect."