Dunkin' Donuts Announces Shocking Name Change By Dropping "Donuts"

BYAlex Zidel4.8K Views
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A Dunkin Donuts sign is seen May 13, 2004 in New York City. Dunkin Donuts plans to open 10 stores inside Wal-Mart stores within the next three months
Dunkin' is pulling an IHOP here.

Dunkin' Donuts is one of America's favorite coffee shops. From donuts, to sandwiches, to Coolattas, you can rest assured that the fast food brand has got you covered. While they once embraced their name and happily dunked donuts in their coffee, it appears that this is no longer the case as they've decided to switch up on everybody and change their identity. The establishment will now be called Dunkin', losing the "Donuts" portion of the name. 

This comes months after IHOP attempted their own name change. The chain of restaurants decided that they would be changing their name to IHOB, reflecting a switch in food choice from pancakes to burgers. That ended up backfiring on them so they quickly reverted back to the old name. It's unclear if Dunkin' plans to stop serving donuts or what exactly may have prompted the decision but it seems pretty final. 

According to Business Insider, the name change will officially occur in January 2019. The news shouldn't exactly come as a surprise since the chain has been testing the new identity for the last year. Dunkin' is pretty much what everybody calls it anyway but with this becoming a real thing, we're not entirely sure what we're supposed to be dunking anymore.


About The Author
<b>Managing Editor</b> <!--BR--> Alex Zidel began working at HotNewHipHop as a Staff Writer in February 2018 before becoming the Managing Editor in June 2019. <strong>Favorite Hip Hop Artists:</strong> Kid Cudi, Kanye West, Young Thug, Frank Ocean.
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