JPEGMAFIA Drops The Product Of Nude Beat-Making, "The Who"

BYMitch Findlay2.3K Views
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JPEGMAFIA can write a hit where you least expect it.

JPEGMAFIA returns with a new single called "The Who," featuring the vocal stylings of Eyas on the hook. "It didn’t end up on the album, but I always wanted to use it in a creative way because I really enjoy the song,” he explained, in a statement to Pitchfork. “There’s an innocence to it that I hope is relatable to people. I made the beat naked.” While it's unclear whether a producer's clothing or lack thereof holds a tangible influence on their beat-making ability, perhaps there's ground for further examination.

Perhaps the carefree nature with which he crafted the instrumental explains his lyrical content throughout. "I write a hit while I'm taking a deuce," he boasts. "Upload and get twenty-views." Laden with video game sound effects, including a plug from the ever-ebullient Navi, JPEG accuses The Who of selling out for reasons unknown. Shots fired. He also navigates his whimsical synth work like a practiced vet, flitting about his the self-crafted instrumental with a seemingly paradoxical combination of jadedness and curiosity. 

Check out the Veteran session loosie now, and sound off below.

Quotable Lyrics

Blessings for you
I write a hit while I'm taking a deuce
Upload and get twenty-views
I'm in the struggle for real, you know I struggle with truth


About The Author
<b>Feature Editor</b> <!--BR--> Mitch Findlay is a writer and hip-hop journalist based in Montreal. Resident old head by default. Enjoys writing Original Content about music, albums, lyrics, and rap history. His favorite memories include interviewing J.I.D and EarthGang at the "Revenge Of The Dreamers 3" studio sessions in Atlanta and receiving a phone call from Dr. Dre. In his spare time he makes horror movies.
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