When Lil Baby dropped his Street Gossip project last year, it went somewhat under the radar. The artist had already released a couple of full-lengths in 2018 and it arguably was not the right time to drop another one. As one of the most buzzing rappers in Atlanta, Lil Baby's strategy to flood the market last year worked in his favor. However, when it came to joints like Street Gossip, it was very much underappreciated. The tape is hard and tracks like "Pure Cocaine" are sure to get you bobbing your head to the beat. Today, Baby introduces the official video for "Pure Cocaine."
As you would expect, there is a lot of white in the shots. Outfits are primarily composed with the shade in mind and the mansion they're in is decorated with all-white accessories. "Pure Cocaine" sees Baby surrounded by his crew and a bunch of women at a pool party. Exotic dancers are pulling off tricks and Baby is the main attraction, rapping for the camera in front of the body of water. With the name of the song and album in mind, there are mob aspects to the video. The main story being told is that Lil Baby is trying to resign from his job in the streets, ending with a stressful "guns drawn" situation.
Watch the video above. Which track from Street Gossip do you want to see visuals for next?
