To wear all-white to a paint fight is a bold move indeed. And yet Migos and Mustard have done exactly that, proving that fortune indeed favors the bold. In the new visuals for "Pure Water," a summer anthem dropped at the winter's apex, the track's chosen heroes find themselves engaged in a heated bout of paint-loaded dodge ball.
For the most part, the opposing teams find themselves taking the brunt of the damage, culminating in a few gratuitous "women covered in paint" shots. Luckily, the cinematography from director Colin Tilley is crisp, colorful, and well-arranged, making "Pure Water" a visual feast for the eyes on a variety of levels. Even the shots that deviate from the paint-fight feature an emphasis on color, with blues, reds, and yellows popping from the frame.
The track derives from Mustard's upcoming project, and looks to gain a second wind right in time for the changing season. If you haven't already played "Pure Water" into the ground, be sure to check out the visuals now. What do you think of this one?