Jordan Brand has revealed official photos of its new Jumpman LA hub located in the heart of downtown Los Angeles – serving as a retail and brand experience for athletes, creatives and consumers alike.
The 24,906-square-feet location, which opens to the public this weekend, features:
- State-of-the-art Flight Lab: Offering 1:1 diagnostic and performance testing and service bar where consumers can create one-of-one products.
- Twin Flight Lounges: Designed to showcase brand storytelling as well as local artists and gaming areas; two locker rooms are available for guests.
- Flight Deck: The rooftop features a regulation size court that will host local Jordan Brand sponsored schools and other star-studded and passionate athletes.
“Los Angeles is a city of champions and continues to develop some of the world’s most talented athletes and creatives,” says Jordan Brand President Larry Miller. “After seeing first-hand how passionate this community is about the Jumpman during last year’s All-Star Weekend, we are thrilled to open a space here permanently and continue to help make this a place where champions of sport, art and culture can thrive.”
Jumpman LA, located on 620 S. Broadway, will open to the public on October 20th at 8:23am PST.