During Sunday night’s big game, San Francisco company, Expensify, debuted their first ever national ad during a commercial break. The ad, which cost them $5.25 million dollars for 30-seconds, is a music video starring “Parks and Recreation” actor Adam Scott playing the head of finance for a record label asking rapper 2 Chainz to file receipts for all of the costs of filming.
Best part about the ad, is that Expensify is giving away real money in the process. To win, first download the Expensify app, and set video quality to 1080 HD, full screen. Then find the receipts in the video ad, pause when the receipt is clear. Snap a photo of the receipt using Expensify and you’ll automatically be entered for the chance to win actual cash.
“We want to get in the hands of everyone in the world who spends money,” Expensify CEO David Barrett said about the app.
If you’re still a little confused as for what it is, Expensify allows users to take a photograph of a receipt and then automatically have it saved and organized in the app. It also allows users to create receipts from online purchases that can be turned into their employer for reimbursement. All in all, it’s an expense management app for businesses and now trying to reach everyday people.
Check out the funny and interactive commercial (below).