Justin Timberlake is stacking up the endorsements. The 20/20 Experience crooner who currently holds endorsements with Target and Bud Light, as well as having a well documented stint with McDonalds under his belt, is now partnering up with Mastercard.
The arrangement is through MasterCard’s Priceless Cities program and will last for two years.
“I’m thrilled to be a part of a collaboration that offers me the opportunity to connect and engage with fans and bring them closer to the music,” a statement from Timberlake reads. “MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to their cardholders.”
Timberlake will begin the team up with an exclusive concert in New York City which will be open solely to Mastercard holders.The singer is planning to hold similar events in Chicago, Miami, Los Angeles and plenty of other cities.
On top of these dates, Justin will assist the company in other events, as well as co-created content.
Wonder how Kid Rock feels about all this.
[via]