Over the weekend, J. Cole told fans that he would be dropping the video for his latest single "Middle Child" today. Right on time, the Dreamville artist has released the clip and as you may have expected, it's pretty damn good.
Cole has been one of the most consistent artists in the game for the last little while, rising to the top of the industry and striving on everything he touches. After K.O.D. released, the North Carolina spitter started a string of phenomenal features, outshining the artists he was helping out on their own songs. That hasn't stopped with Cole still showing up on his peers' albums. However, he's still dropping music of his own, coming through with "Middle Child" and dropping the new Mez-directed video today.
The visuals start out on a dark note with a group of figures behind the rapper as he sings for the camera. Things brighten up when he sits passenger side in the whip, ending up in a lavish cabin by the fireplace. A woman bounces her booty back and forth in the corner of the room with Cole paying little attention to her. The most lighting in this video comes when Jermaine rolls through the supermarket, casually flowing through the juice aisle with so much swag. This is one of the best videos of 2019 and it may remain in that category at the end of the year.