Counterfeit Supreme Brand "Supreme Italia" To Open Flagship Store In Shanghai

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A Fake Supreme store is coming to China.

If you're a fan of Supreme, you're probably completely against fakes and are wary of them when you buy a piece off of a reseller. Although there are those out there who don't mind going for the fake stuff, it is cheaper, after all, just not recommended. Well, Supreme Italia, a brand that Supreme has acknowledged as a "counterfeit organization", according to the Verge, is now opening a flagship store in Shanghai. 

Yes, you read right. The fake Supreme brand that duped Samsung into partnering with them back in December, is getting their own store. According to Hypebeast, the store will be placed in the Huangpu District of Shanghai. The news was broken after someone walking by the storefront saw the large "Supreme" logo and decided to take a picture. It is reported that the store will be three stories and will sell clothing and beauty products.

In a report by Hypebeast, the real Supreme tried to sue Supreme Italia for selling fake products but ended up losing the battle in court. This means that Supreme Italia and other counterfeit brands like it have been allowed to continue to sell their fake merchandise.

There is no word yet on when this store will open.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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