MTV To Launch Midterm Voter Registration Drive For Young People During VMA's

BYAron A.Updated on September 26, 20221.6K Views

Voting booths stand at the ready as students return to school on November 5, 2012 in the East Village neighborhood of New York, United States. Students at Public School 188, like most schools in New York City, returned to class Monday for the first time since the hurricane hit last week. Many students in the area were displaced due to storm flooding. The school will be used as a polling center in Tuesday's Presidential election.

"+1thevote" is meant to encourage young people to vote during the midterm elections.

With the midterm elections just around the corner, MTV is launching a new initiative to encourage young people to get out and vote during the VMA's.

MTV has announced their new campaign, "+1thevote" to get young people to register to vote ahead of November's midterm elections. This is the first ever voter campaign the network has launched to encourage the most powerful demographic in America to vote during the mid-term elections. They're set to debut the "+1thevote" during the VMA's.

The name of the campaign is in reference to bringing a guest to an event. MTV president Chris McCarthy said that social activism has increased among their viewers in the past year. Due to the fact that voter turnout is generally low during the midterm elections -- especially among young people -- it's important to encourage them to get out and vote.

“Our audience relies on their friends in both the smallest and most meaningful moments in their lives,” McCarthy said. “+1 the Vote is designed to draw on the power of friendship to turn out the youth vote and impact this critical midterm election.”

Despite the fact that many people are looking to change the Republican control of Congress during the midterm elections, McCarthy said MTV's campaign is neutral. According to Hollywood Reporter, MTV is also looking to bring to host 1000+ parties,across America on election day with some of the larger sized ones to include musicians that have yet to be revealed.

About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.

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