Sprite is making moves to inspire youth to Get Vocal with their new campaign that invites anyone to speak on issues that matter to them most, using music. The fizzy pop has teamed up with Izze the Producer to create a 60-second beat for youth to freestyle on.
“Sprite is a brand that has a history and heritage around free and independent thought and the ability to express what you think and feel,” the company's marketing rep, Danielle Henry, said. “Through the ‘Get Vocal’ platform, we want young people to realize that their collective voice matters and can be a powerful, positive force to drive us all forward. This is an invitation for youth in America to speak up, and Sprite will power their voices.”
Rae Sremmurd, Wale, MadeinTYO, Tierra Whack, Rapsody, YBN Cordae, Killuminati, DJ Drama and more have all taken part in the initiative already, encouraging more to join.
"I wanted to participate because of my unique position to inspire people through music. I wanted to use that platform in the right way,” Rapsody explained. “We are powerful, and we can move mountains together. I don’t want people to forget the power they have through not only voting, but anything else we put our minds to.”