Pressa is one of the most promising young artists to emerge out of Toronto in the past few years. The rapper's already received co-signs from three of the city's major exports, Drake, The Weeknd and Tory Lanez. Although he didn't release a project in 2018, he did stay active following the release of 2017's Press A Brick and Press Machine. At the beginning of October, Pressa dropped off his latest single, "420 In London" ft. Lil Uzi Vert. Now, he returns with the official visuals for the Murda Beatz-produced single.
Pressa links up with Murda Beatz and Lil Uzi Vert for his new music video for "420 In London." The rapper took on the director's role for the video with the assistance of 2BridgeTV and Genreshoots. The video is filled with BTS footage of the rapper kicking it with Tory Lanez, Murda Beatz and Lil Uzi Vert backstage as well as performance shots.
"The inspiration behind the video was mainly my moments that I spent in London for the first time, along with the first time Uzi brought me out in my city," he told XXL. "And showing the backstage life and behind scenes of this rap game."
Keep your eyes peeled for Pressa's debut album, Prestige which is set to drop next month.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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