Over the past few years, Jay Critch became one of the most promising young artists to emerge from New York City. The rapper's sound is the "new wave of New York" as he describes it, and it's clear that there aren't many people willing to contest that. The buzz surrounding his name was strong throughout 2018. In November, he dropped off his debut project, Hood Favorite which lived up to the hype he built in the months leading up to its release. Today, Critch revisits the project for his new music video for "Brown Hair."
Jay Critch is back with his brand new visuals for "Brown Hair." The song serves as the second song off of the project that's received a visual treatment following "Try It" featuring Fabolous and French Montana. The rapper links up with director LouieKnows for the trippy music video. Critch surrounds himself with beautiful women while he posts up with foreign whips before the video cuts to Critch and his clique balling out at the club.
Keep your eyes peeled for more music from Jay Critch. Hopefully, Rich Forever 4 arrives sooner rather than later. Rich The Kid's been teasing the project since late 2017. Suffice to say, we're ready for it.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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