Drake continues to build his brand. The rapper just hosted his increasingly important OVO Fest in Toronto last week, just before dropping a new single, and announcement of a new signing in duo Majid Jordan. With a lot of activity in the OVO camp, rumors continue to circulate concerning signings.
According to an upcoming Mediabase newsletter, Cassie may be joining Drake and 40's Warner Bros. imprint. The sultry singer already has a deal with Bad Boy, so OVO would serve as a secondary home for her.
The alleged signing comes as a surprise, mainly because the stylistically similar Jhene Aiko has been working closely with Drake recently, and her signing seemed imminent.
Read the excerpt from the newsletter below.
"R&B singer and occasional model Cassie, who had one of the biggest 2006 rhythm-crossover hits with the minimal electro Ryan Leslie produced “Me & U” and has since then been signed under Sean Diddy Combs exclusive Bad Boy/Interscope distribution partnership, has now inked another deal with Drake and Noah “40″ Shebib’s OVO Sound, their first big signing. Riding high on the release of her new mixtape RockaByeBaby, well-received by fans and critics, Cassie is now preparing for a new single later this year, followed by her sophomore LP next Spring."
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