Kanye West & Lil Pump's "I Love It" Sparks Hilarious Viral Challenge

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Kanye West attends the Ralph Lauren fashion show during New York Fashion Week at Bethesda Terrace on September 7, 2018 in New York City.
Kanye West & Lil Pump's video for their new song is about to take over the internet.

It was pretty much impossible to skim through your Instagram timeline this summer without seeing at least one of your friends doing the "In My Feelings" challenge. Now that the summer's over, it looks like there's a new challenge making its waves on the internet with the help of Lil Pump and Kanye West's music video for their "I Love It" collaboration.

Kanye West and Lil Pump's music video for "I Love It" was a bit outrageous, to the say the least. The unexpected collaboration was debuted during the inaugural PornHub Awards where Kanye West served as the creative director. The Spike Jonze-directed music video found Pump and 'Ye in the shape of Lego people with oversized attire as they rap their vulgar bars. Kanye also took it upon himself to poke fun at the tiny Yeezy slide meme that surfaced after 2 Chainz wedding in August.

The "I Love It" music video was meme-worthy at first glance and it was only a matter of time before it sparked its own viral challenge. Over the past few days, people have been dressing up in boxes to mimic Kanye and Pump while dancing along to the music video. There are already a few hilarious ones surfacing around and there will likely be more in the coming days.

Peep a few of them below.


#ILoveItChallenge

Kanye West & Lil Pump's "I Love It" Sparks Hilarious Viral Challenge
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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