Hollister is taking their brand into a new era of cool through their No Risk collaboration with Khalid. They recently dropped the winter edition of their two-part capsule, featuring an assortment of stylish pieces designed for comfortability. Check out the fresh gear here.
Khalid commented on this exciting new venture before the launch of the collection's first installment.
"I am so excited to finally reveal my product collaboration with Hollister Co. It’s been a great experience getting to work with the design team there. Throughout the process, we realized we shared similar ideas and the same overall vision for how the collection would look, so that made it easy and fun. The best part though will be to see fans wearing the pieces, styled in their own way!" said Khalid.
Kristin Scott, Brand President of Hollister Co, also expressed the company's enthusiasm.
"Working with an artist like Khalid, who shares our ethos to celebrate the freedom to belong, to believe in oneself, is a unique opportunity. As we continue to put our customer at the center of everything we do, creating innovative and engaging partnerships that build emotional connections with them is our primary focus. The Khalid for Hollister collection is an assortment that we think all our customers will love, and a campaign that will generate positive conversation among our core demographic.”