Adidas Running and Parley for the Oceans today unveiled the latest UltraBoost Parley in a new "Deep Ocean Blue" colorway inspired by the Mariana Trench, the deepest part of the world's oceans.
The new silhouette will be the official shoe of Run For The Oceans 2018, Adidas and Parley’s global running movement created to fight marine plastic pollution taking place worldwide between June 8 – July 8th.
Since 2015, Adidas supports Parley in both its education and communication programs, while pioneering creative eco-innovations such as Parley Ocean Plastic to help fight marine plastic pollution. This year, Adidas will match every kilometer tracked with Runtastic during the global campaign phase with $1 – for the first one million kilometers – to support the Parley Ocean Plastic Program. Money raised during Run For The Oceans will fund the Parley Ocean School initiative, which educates the next generation on how to protect our oceans.
The "Deep Ocean Blue" UltraBoost Parley will be available for $180 online on June 20 and in stores worldwide on June 27. To find out more, visit www.adidas.com/ultraboost.