Phor is most recognized as a face on the cast of VH1's Black Ink: Chicago series, but the midwest emcee continues to prove that he's an artist in more than just one medium.
Last year, he arrived with his most recent Butterfly full-length album, and kept things on a roll this year with the arrival of four new singles, including "Help," an introspective cut that finds the young rapper as he lays his train of thought on wax, coping with the stresses of reality: "I got a family and I got a girl/I gotta look out for the people I love/See, I got a buzz, but I need the bucks/Without the money, they quick to judge."
The new clip is a nod toward suicide prevention, outfitted with a scene of marchers that include Phor holding up signs that read, "Help," while the National Suicide Prevention Hotline number flashes across the screen at the end.