Action Bronson Shares Information On Upcoming Adidas Collaboration

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Action Bronson performs during the Olmeca Altos J. Hernandez And Sons Bodega Pop Up NYC on June 12, 2018 in New York City.
Action Bronson has an Adidas collaboration on the way.

Action Bronson is one of the most unpredictable artists in the game. While he made himself a major name in the underground, he used his platform to become a household name through as a television personality and a chef. However, it looks like he's getting ready to jump into the sneaker game as he's confirmed he has a collaboration with Adidas coming soon.

Action Bronson made appearances for Adidas' pop-up shops for their NYC bodega-inspired Ultra Boosts. The rapper spoke to Sole Collector and confirmed that he had a collaboration with the shoe company on the way. This comes after the rapper was spotted wearing a pair of unreleased Ultra Boosts earlier this year on Instagram.

"I got a collab coming actually. We are doing a friends and family edition. I got about 100 pairs releasing," he said. "They’re going to be very, very, very limited because I’m taking 50 pairs for myself. We have a very special pair coming out, should be dropping very soon. They won’t be a general drop, but you’ll see them when they come out."

Aside from his collaboration with Adidas, we're waiting for the rapper to release his forthcoming project, White Bronco. He confirmed that it would be on its way soon in July but we haven't heard many updates since then. Hopefully, it arrives sometime this fall.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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