A big part of Kanye West's new Wyoming album roll out style is the complete and total mystery surrounding the projects he's releasing. The way it's been so far, fans can consider themselves lucky to even get a picture of the cover art before the project drops. One while the sudden release has proven to be a popular option for celebrities who don't want a big marketing roll out, it means that each project will debut without a single.
Pretty much everybody has heard the entirety of Kanye's Ye album by now, but a lead single still has to be chosen for promotion. According to Hip-Hop N' More, Kanye has already chosen which of the seven tracks will be the lead single: "Yikes."
It's not a surprising pick, really. Out of all the songs on the album, "Yikes" is probably the most straightforward banger out of all of them. The song also has a massive hook that was apparently penned by Drake, so it has charting potential, though they apparently forgot to credit him on the song.
"Yikes" will be the focus of promotion for radio stations and streaming services like Spotify and Apple Music, and chances are it'll be the first track to get a video treatment, if there are any.
Despite the secrecy, Ye has become a very successful project for Kanye. The entire album instantly claimed the top spots on both Spotify and Apple Music's streaming charts, and also debuted on the Billboard 200 chart at number 1, his eighth consecutive chart topper.