After it was revealed that her DASH boutiques will be permanently closing, Kim Kardashian wasted no time exploring another avenue within the apparel industry. The mother of three is developing a new collection of shapewear and lingerie to be released in the near future.
Sources confirm to TMZ that the reality television star is currently hard-at-work on a line of intimates that will serve a variety of women in all body shapes and sizes. However, Kardashian has been making sure that her involvement in the product is beyond just having her name stamped on a label, as she has been a crucial element in all avenues of the budding new fashion venture, including design and marketing.
The beauty mogul will be working with the team behind sister Khloe's Good American brand, as well as Frame and Mr. Porter. The endeavour is being projected to serve a wide clientele by featuring a more justifiable price point.
Kim's intimates are expected to debut in retailers by the end of this year, perhaps as a particularly seductive Christmas gift idea?