Upon releasing their fifth studio album, the reggae-infused South of 5th, Strange Music's ¡Mayday! has come through with some clean new visuals. As it happens, the Tech N9ne-assisted "Run Up" has been deemed worthy of the honor. Unfolding in two parts, "Run Up" finds the trifecta connected in a simple environment, seemingly powering up the room with their sheer energy. The second part is more narratively based, following a young band of misfits committing several robberies; as you might suspect, it may or may not go left.
Speaking with Complex, ¡Mayday! make sure to praise the legendary Tech N9ne for his insight into the creative process. "Working with Tech on this video and ANY video for that matter is always amazing," the group explain. "He comes over prepared, and always adds an element of surprise to the shoots. Being around him in these type of situations is a masterclass." Be sure to peep this one now, especially if you ride for Strange.