Action Bronson is gearing up for the release of his upcoming project, White Bronco. Over the past few years, he's been venturing into other fields including television and writing his own cookbook. Last year, the rapper opened up about his issues with the label. The rapper pressed Atlantic about not releasing his album and urged other artists to stay independent. Nearly a year later, and he revealed that he finally got off the label and announced White Bronco. Earlier this month, he released the title track off the project and today, he shares the official video.
Action Bronson comes through with one of the trippiest videos of the year for his new song "White Bronco." The music video was directed by Bronson himself and fellow Queens native, Rik Cordero. The two created a trippy visual that goes well with the overall sound of the song. The rapper's face is seen across the screen while pictures of plants and animals are drifting in and out of the background.
At this point, Action Bronson hasn't announced when his upcoming project will be released, but it looks like it'll be here before the end of the year. Keep your eyes peeled for a release date and peep his new video above.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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