Alicia Keys is making moves, just like her husband Swizz Beatz, who forays into careers outside of music. Alicia Keys has been named as the new Global Creative Director of Blackberry.
During a Blackberry press conference held in NYC today, Blackberry unveiled their new phone, the Blackberry 10 (BB10) as well as announced the newest addition to their team.
In a press statement, Thorsten Heins, the Blackberry CEO & President, spoke on the singer joining BB.
"Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving': to empower people through mobile computing and communications. We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."
Alicia also tweeted about her excitement.
Hopefully Alicia is able to give Blackberry the jump they need to get ahead of the iPhone and Android takeover.