Brndn Taps Yung Bans & TheGoodPerry For "Lose Your Cool" Music Video

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HNHH PREMIERE! Brndn recruits Yung Bans & TheGoodPerry for his new "Lose Your Cool" music video.

Brndn has been buzzing for a minute now along with the rest of the 24k crew. While he's been making noise as an artist, he's also done a lot of behind the scenes work as an audio engineer in Atlanta working with the likes of Lil Yachty, Offset and more. However, as an artist, he puts his focus into sharing important messages with his music. A few months a go, he teamed up with TheGoodPerry and Yung Bans for the song "Lose Your Cool." Today, he premieres the official video exclusively on HNHH TV.

Brndn is back with an excellent new visual for his song, "Lose Your Cool" featuring TheGoodPerry and Yung Bans. The video was directed by Highdeas Productions. The new video has a few elements of humor in it to convey the overall message of overcoming the victim-mentality and confronting the trauma one has faced in order to self-heal. It's a hard subject to touch on, especially for a person of color, but Brndn shows how necessary it is in order to elevate as an artist and a visible minority. 

"I had said shit in that song that I was too scared to tell anyone personally. I felt like people wouldn’t like me anymore," Brandon said to HNHH. "I was scared to release the song, but in the end, I just had to be honest with myself and what I was going through. Releasing the song was so cathartic and really allowed me to heal, and grow into a better place."


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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