Adidas has some big plans to take over the NBA All Star festivities in Los Angeles next month, including a basketball competition between Snoop Dogg and 2 Chainz.
On February 16 and 17, Adidas will take over 747 Warehouse Street to create a series of fully immersive experiences that will "inspire creators to shape the future of the game – whether it be through fashion, music or sport." The two-day event will also feature Snoop’s West Coast team of rappers and 2 Chainz’ East Coast team of rappers on the basketball court.
According to Adidas, 747 Warehouse Street will feature two days of live music performances from notable artists, appearances from NBA All-Stars, speaker panels, interactive zones showcasing the future of sport, customization, collaborations and exclusive product releases.
Additionally, those in attendance will be treated to exclusive access to the brand’s most desired products only available at 747 Warehouse Street including exclusive releases of Harden Vol.2, Dame 4 BAPE, FUTURECRAFT 4D, SPEEDFACTORY, Y-3, and other adidas Originals styles including BYW (BOOST You Wear), and new models from the brand’s collaboration with Alexander Wang.
Announcements of the full music lineup and additional programming will be shared as the event approaches. You can sign up to receive more information and ongoing updates on how to attend by visiting adidas.com/747WarehouseSt.