Kendrick Lamar and the homie James Blake are currently halfway through their European tour wrapping things up in Berlin on March 5th. Before hitting up Cologne tomorrow, Kendrick stopped off at the Brit Awards to perform his DAMN. track "FEEL" and his Rich The Kid assisted beat "New Freezer."
Although Rich doesn't lay down his verse during the performance, he does, however, take a bat to an orange Lamborghini and smashes it up pretty bad. Watch the full performance below.
Kendrick recently chopped it up with Billboard where he explained that some of his inspiration comes from the likes of Busta Rhymes and Missy Elliott. He told the publication how he and his video partner Dave use to watch BET and really pay attention to videos from Busta and Missy.
"So by the time we got to the point where we can mass produce visuals on that level, we said to each other "We all in," and that we've been waiting for this moment," he added. "So, I think it's something that always inspired us to do it, just being a student and always appreciating somebody being willing to put full impact and full ideas not only into the songs, but when you're watching the songs."