After releasing her self-titled debut and making headlines for accusing 50 Cent of ripping off her song, New Jersey emcee PineappleCITI leveraged the momentum to deliver on her May single “Issues.”
Now, director Ronald Reid has breathed new life into the Swift Bangaz-produced cut with a new video that opens up with PineappleCITI seated on a throne while an assembly line of beautiful women cut up and transport pineapples.
On the track, PC flexes an energy that easily establishes her as one of the more promising talents to emerge from the current surge of female emcees taking their place in the market. PineappleCITI’s own introduction can be credited to DJ Clinton Sparks who first discovered the upstart.
"When we first met in the studio, we talked for a few hours before I even heard any of her music. During this, I knew I already wanted to work with her because she was a dope human," he tells Billboard. "She has it all. When I heard her music, I felt the vibe of a female Drake meets Missy [Elliott] and Lauryn Hill. Get Familiar.”