Adidas has some big plans to take over the NBA All Star festivities in Los Angeles this weekend, including the release of a dozen exclusive sneakers such as James Harden's Y-3 BYW BBall sneaker and the "BAPE" Dame 4.
Additionally, those in attendance at the 747 Warehouse Street event will have the chance to win a special edition Crazy BYW (Boost You Wear) created by Pharrell.
The bright yellow kicks feature red and green accents and ‘AMBITION’ embroidered on the vamp of each shoe in white. The colorway serves as a nod to the LA's famous fruit stands. Pharrell says this sneaker is the first step into his basketball journey with Adidas.
“The best things in life take time, and are rarely perfect first time round,” says Pharrell. “There is something beautiful about that process, from the intangible to the tangible. Today I begin my basketball journey with adidas. The first step. The beta phase.”
Unfortunately, the limited edition Pharrell x Adidas Crazy BYW will only be available to a small group of individuals selected by the man himself. But if you're in LA for All-Star Weekend, 747 Warehouse Street will have the following kicks up for grabs today and tomorrow.
- AW Bball AS
- Crazy BYW
- Crazy BYW X
- EQT BASK ADV
- FUTURECRAFT 4D
- FUTURECRAFT 4D 2.0 (White)
- UltraBOOST Mid Parley
- Harden Vol. 2
- Y-3 BYW BBALL
- Dame 4 BAPE
- SPEEDFACTORY AM4
- SPEEDFACTORY AM4 London
- SPEEDFACTORY AM4 LA
- SPEEDFACTORY AM4 Paris