Kendrick Lamar has been helping Reebok get back on their grind with a brand ambassadorship, and he's even designed a couple pair of sneakers for the company, keeping in line with his vision, one of the pairs is meant to unite gang members with a 'red' and 'blue' sneaker. Today he stars in a new commercial for the brand, in support of their Classic sneaker.
K. Dot provides what feels like spoken word in the commercial, as he walks through a Medieval-esque mansion. He muses about achieving greatness and the struggles that come along with it. Watch it above.