Lyor Cohen, the former CEO of Warner Music Group & founder of 300 Entertainment, is taking his talents to Youtube. On Wednesday, Complex reported that Cohen is leaving his founded 300 Entertainment for Youtube’s Global Head of Music position, a role that will attempt to turn Youtube into more of a streaming service like Spotify, Apple Music & Tidal.
In a statement to Youtube’s music team, Cohen reportedly laid down three plans of change for his new position, including the following:
“First, helping the music community embrace the technological shifts we’re seeing in music today so we can help take the confusion and distrust out of the equation.
Second, building on the great work you all have done to help the music industry and creative community break new songs and artists to YouTube’s audience of over 1 billion fans. From building on the success of the YouTube Music app, to shining a light on emerging artists, I believe our potential to strengthen the industry is massive.
And third, I hope that together we can move towards a more collaborative relationship between the music industry and the technologies that are shaping the future of the business.”
Lyor Cohen will transition out of his role at 300 Entertainment by December sources say. Don't worry though, there's nothing changing at the label, just a couple faces.