Murs is in the midst of an attempt set a Guinness world record by rapping for 26 consecutive hours. He will actually be rapping before 24 hours, if you include the 5-minute break he is allotted each hour.
The Boost Mobile-sponsored event kicked off at noon ET on Wednesday and will finish at 2 PM ET on Thursday. As of press time, Murs is four and half hours in and shows no signs of slowing down.
“I’m sure it’ll be challenging. But the being awake part I’ve done,” he told Rolling Stone before the marathon event began. “So I’m good there. I love rapping just a little more than video games. And combining my own compositions with songs I love by other artists should keep me amped up enough. If not, there’s coffee and coffee.”