Childish beef with Nicki Minaj aside, Lil' Kim has been grinding hard on her comeback trail. The Brooklyn rapper has put on a series of concert performances in the past few weeks, and on Tuesday (Aug. 10) she officially launched her new promotional campaign with Three Olives Vodka.
Kim has signed on to be the face of the company's new 'Purple' campaign. "Since I'm Queen Bee and purple is the color of royalty, I'm thrilled Three Olives has asked me to bring my flavor to the sexy 'O-Face' campaign for their new Purple vodka!" Kim said in a statement. Earlier in June, she revealed that Three Olives had modeled the new 'Purple' campaign around her, prompting her to immediately accept their offer.
Elwyn Gladstone, VP of Marketing for Three Olives distributor Proximo Spirits, doubled the sentiment, explaining that the Brooklyn rapper was the perfect face for the new campaign. "A perfect match our for latest flavor, Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody," Gladstone said in a statement. "We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base."
Kim is currently at work on her first book titled 'The Price of Loyalty.'