Nike kicked off what figures to be a long line of LeBron retro sneakers earlier this year when they released the "Wheat" Air Zoom Generation that LeBron wore during his first All-Star game.
Now, Nike is preparing to release the very first colorway of the Nike Air Zoom Generation, the one which LeBron wore during his NBA debut against the Sacramento Kings. The "White/White-Varsity Crimson-Black" colorway of the Nike Air Zoom Generation will be releasing this Saturday, August 26th for $175.
Nike will also reportedly be releasing the black colorway of the Air Zoom Generation as well, though it's unclear when or if they'll be hitting retailers this year.
In addition to the retro movement, Nike will be introducing LeBron's 15th signature sneaker in the coming months. With training camp rapidly approaching those kicks should officially be unveiled within the next month. At the very least, we can expect to see leaked images of the LeBron 15 hit the 'net before long.
On top of all that, LeBron has a Kith collection in the works as well as a new HBO tv show.
Over the weekend, LeBron hinted at the upcoming collab with KITH owner Ronnie Fieg which could have something to do with one of his signature shoes, or possibly an apparel collection. LeBron's longtime friend and business partner, Maverick Carter, serves on the advisory board of Fieg's KITH brand, so it's not all that surprising that the two icons have partnered up.
He and Maverick recently reached a development deal with HBO for an untitled half-hour single-camera comedy about a Los Angeles-based sneaker store. According to Deadline, the show will be produced by LeBron and Maverick's SpringHill Entertainment.
Deadline also reports that the show will focus on two best friends, as well as their employees, at an up-and-coming sneaker shop outside of Los Angeles, where they take on the challenges associated with the crazy and obsessive sneaker culture. This is certainly something that Ronnie Fieg has plenty of knowledge about, as his collaborations typically bring out sneakerheads in droves with lines stretching around the corner.