Kendrick Lamar takes just as much care with the visual aspect accompanying his music as he does with the audio itself. We saw this first when the cover art for his debut album, good kid, m.A.A.d city, was revealed. The art had a much deeper meaning then just being an old Polariod photo. Kendrick Lamar recently delivered a video for his single "Poetic Justice" with Drake, and once more he came up with interesting visual to match the song.
K. Dot spoke on the video with MissInfo during a recent interview, and revealed some interesting tidbits of information about the product.
"My whole thing, I hate giving people the expected. I'm sure that's a soft song, people wanted me to be lovey-dovey, but I had other ideas, I wanted to do something a little different. Something still within concept and reach but a little bit more of a thriller," Kendrick said of the video's direrction.
He continued to explain how they ended up with the main girl you see throughout the visual, who was darker than the original girl they had picked out. "We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video," Kendrick revealed, "It’s almost like a color blind industry where there’s only one type of appeal to the camera.“
He continued, "I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling. I always kept in the back of my mind like 'you don’t ever see this tone of a woman in videos.' No disrespect, I love all women, period. But at the same time, I still feels like it needs that balance."
What did you guys think of the dark visual? Peep it below, as well as the interview.