Eminem is making a more concerted effort in terms of promo for the upcoming Shady XV album. In addition to the outstanding SHADY CXVPHER with Slaughterhouse and Yelawolf, he recently dropped a short black & white cartoon (which really had nothing to do with the album, but you can watch it here). Now the latest bit of content we get as we lead up to the highly anticipated Shady XV album, is a trailer promoting a "Beat by Beat" piece sponsored by Beats by Dre. In the full video piece, we can expect to hear the story behind Em's "Lose Yourself." For now, peep this trailer.