Eminem Previews New Song "Phenomenal" In Beats Ad

BYPatrick Lyons480 Views
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A snippet of a new Eminem song called "Phenomenal" appears in the new Beats By Dre ad.

If you're Eminem in 2015, you're not dropping new music unless you get a fat brand partnership check out of it first. His upcoming track "Phenomenal" is already set to be featured in the boxing film "Southpaw," but first, he gave the rights to Beats By Dre so they could share a snippet in their latest commercial.

Recalling the NBA's use of "Not Afraid" in nearly every 2010 playoffs game, this ad has Draymond Green drowning out the sound of paparazzi with some Fire Beats By Em™. This isn't a premiere, or even the longest snippet we've heard, though, as the song already appeared in a "Southpaw" trailer in March.

Will we get a new Eminem album in 2015?

About The Author
<b>Feature Writer</b> Ever since he borrowed a copy of "Speakerboxxx/The Love Below" from his local library, Patrick's love affair with hip-hop has been on an extended honeymoon phase. He now contributes features to HNHH, hoping to share his knowledge and passion with this site's broad audience. <strong>Favorite Hip Hop Artists:</strong> André 3000, Danny Brown, Kanye, Weezy, Gucci Mane, Action Bronson, MF DOOM, Ghostface Killah <strong>Favorite Producers:</strong> Lex Luger, Kanye (again), RZA, Young Chop, Madlib, J Dilla, Hudson Mohawke
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