B.o.B. comes through today with a follow up to his WATER (We Are The Enemy Really) mixtape. The mixtape’s title FIRE (False Idols Ruin Egos) keeps with theme of elements and acronyms, and B.o.B. continues to eschew features on his tapes. Bobby Ray hasn’t lost any quality despite this being his second mixtape in less than two months.
The mixtape opens with news and other audio clips about drug deaths and other tragic occurrences, hinting that the emcee wants to get to the bottom of what’s happening to hip hop. Throughout the tape, B.o.B. seems disillusioned with the state of hip hop. Can he break through to listeners? The tape is hot, but that doesn't mean the message will register.